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Why Gaming Is Becoming the Next Frontier for Brand Engagement

For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active participation. As younger audiences increasingly expect brands…

BRANDS

Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS

Shift from attention to connection: Ronan Harris on the new marketing rule for brands

In an interview with Communicate at Cannes Lions, Ronan Harris, Snap’s EMEA President, outlined a major shift he believes is redefining the future of digital marketing.…

CANNES-LIONS

Snap launches Snap Maher Academy for regional talent

Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Snap launches Promoted Places for real-world discovery

Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on the Snapchat Map, aiming to turn digital…

NEWS

Snap expects invisible computing shaping future consumer behavior

Sitting down with Communicate after a packed day of meetings at the Web Summit in Doha, Resh Sidhu doesn’t hesitate when asked to fast-forward to 2030.…

NEWS

Snap launches AR-powered ‘Snap Souq’ in Saudi Arabia for Ramadan

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a culturally rooted…

NEWS

Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…

NEWS

Hussein Freijeh to lead Snap’s APAC and MENA operations

Snap Inc. has expanded Hussein Freijeh’s remit to include leadership of the Asia-Pacific region, appointing him Vice President for both APAC and MENA as the company…

NEWS

AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes

A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.

NEWS

Snap Inc. appoints Antoine Challita as UAE Country Head

Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business and commercial…

NEWS

Industry Buzz: Snap’s VP Hussein Freijeh Takes on Expanded Role as VP for APAC & MENA!

Snap Inc.’s Vice President Hussein Freijeh is rumored to have assumed an expanded role as Vice President for APAC and MENA, marking a significant broadening of…

NEWS

Snap Spectacles: Dior and Louis Vuitton Usher in a New Era of Luxury in Augmented Reality

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented reality experiences…

NEWS
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