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Snap expects invisible computing shaping future consumer behavior

Sitting down with Communicate after a packed day of meetings at the Web Summit in Doha, Resh Sidhu doesn’t hesitate when asked to fast-forward to 2030.…

NEWS

Snap launches AR-powered ‘Snap Souq’ in Saudi Arabia for Ramadan

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a culturally rooted…

NEWS

Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…

NEWS

Hussein Freijeh to lead Snap’s APAC and MENA operations

Snap Inc. has expanded Hussein Freijeh’s remit to include leadership of the Asia-Pacific region, appointing him Vice President for both APAC and MENA as the company…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes

A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.

NEWS

Snap Inc. appoints Antoine Challita as UAE Country Head

Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business and commercial…

NEWS

Industry Buzz: Snap’s VP Hussein Freijeh Takes on Expanded Role as VP for APAC & MENA!

Snap Inc.’s Vice President Hussein Freijeh is rumored to have assumed an expanded role as Vice President for APAC and MENA, marking a significant broadening of…

NEWS

Snap Spectacles: Dior and Louis Vuitton Usher in a New Era of Luxury in Augmented Reality

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented reality experiences…

NEWS

BEST OF SNAP 2024

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

NEWS

Netizency’s Social Recap: August 2024

Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere and highlighting…

NEWS

Snap Inc., PwC, and RLC Whitepaper Unveils the Role of Immersive Tech in Transforming the Retail Industry in KSA

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

NEWS

Snap Inc. Brings Ray Tracing to AR Creators and Developers

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

NEWS

Why AR Is No Longer a Nice-to-Have this Shopping Season, but a Must to Boost Sales

By Farimah Moeini, Head of Industry - Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

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