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Saudi

How KFC made a local Saudi seasoning its ‘unofficial’ 12th spice

When a viral TikTok moment showed Saudi food lovers sprinkling Srar Hail, a spicy seasoning by local cook Om Bdr, over KFC chicken, the fried chicken…

CANNES-LIONS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

Saudi luxury business hotel Atheel to open in Riyadh’s KAFD in Q4 2026

A new Saudi luxury business hotel, Atheel, is set to open in the fourth quarter of 2026 in Riyadh’s King Abdullah Financial District (KAFD), marking the…

NEWS

Inside the viral Saudi AR campaign that turned entire cities into a digital Ramadan neighborhood

Snap Inc. and Almarai have partnered to launch a first-of-its-kind Ramadan campaign that blended location-based discovery with immersive augmented reality experiences on Snap Map, reaching millions…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS

Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are being forced to rethink how they price, position, and distribute their…

NEWS

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…

INSIGHTS

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly engaged and…

NEWS

Eslam Al Toom to head influencer marketing practice at Media Mantra

The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media Mantra Consulting…

NEWS

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How KFC made a local Saudi seasoning its ‘unofficial’ 12th spice

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi luxury business hotel Atheel to open in Riyadh’s KAFD in Q4 2026

Inside the viral Saudi AR campaign that turned entire cities into a digital Ramadan neighborhood

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Gulf consumers are value-driven but still willing to pay for quality: Andrey Dvoychenkov

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

Eslam Al Toom to head influencer marketing practice at Media Mantra