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Saudi

Disney+ to release Saudi-dialect ‘Toy Story 5’

Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring Saudi actors and content creators, alongside a redesigned app across the Middle…

NEWS

Saudi music company MDLBEAST cancels Soundstorm 2026, festival to return in 2027

Saudi music entertainment company MDLBEAST has cancelled this year’s edition of its Soundstorm music festival in Riyadh, which was scheduled to take place in December. The…

NEWS

Editor-in-Chief of Arab News launches Arab Views podcast with Prince Turki Al Faisal interview

Arab News Editor-in-Chief Faisal J. Abbas has launched a new podcast, Arab Views, aimed at bringing greater regional context to conversations around the Middle East and…

NEWS

Uncertainty is a truth serum: What consumers protect

What reveals more about a consumer than a survey? A sacrifice. A survey records what people say matters. Pressure records what they are willing to sacrifice.…

THE-VIEW
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

Saudi Arabia, UAE lead Middle East field at 2026 Cannes Corporate Media & TV Awards

Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with Aramco named Client of…

NEWS

McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

NEWS

UAE leads Arab region in organisational AI adoption at 75%: report

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…

NEWS

Saudi businesses put AI, digital tools at centre of trade strategies: Study

Saudi businesses are increasingly turning to artificial intelligence, automation and digital infrastructure to strengthen their ability to compete in international trade, with nearly two-thirds viewing AI…

INSIGHTS

MCIT, Snap partner to train 20,000 Saudi talents in digital skills by 2030

Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…

NEWS

KFC Arabia taps into Baloot culture with Saudi campaign

KFC Arabia has launched a Baloot-inspired campaign in Saudi Arabia in collaboration with TBWA\RAAD and Zat Baloot, seeking to turn the popular card game into an…

NEWS

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS
Trends
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