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Saudi

YouTube launches Shopping affiliate programme in Saudi Arabia, UAE and Egypt

YouTube has launched its Shopping affiliate programme in Saudi Arabia, the UAE and Egypt, allowing eligible creators to tag products in videos, Shorts and livestreams and…

NEWS

Saudi, UAE shoppers shift spending toward value and premium products

Consumers in Saudi Arabia and the United Arab Emirates are shifting spending away from mainstream-priced fast-moving consumer goods (FMCG) toward both cheaper and premium alternatives, as…

FOCUS

Saudi is no longer just part of a regional media buy: SRMG Media Solutions CEO

Saudi Arabia is emerging as a market that demands dedicated advertising strategies, with brands investing more deliberately in local content, creators, premium media and audience intelligence.…

INSIGHTS

Disney+ to release Saudi-dialect ‘Toy Story 5’

Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring Saudi actors and content creators, alongside a redesigned app across the Middle…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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Saudi music company MDLBEAST cancels Soundstorm 2026, festival to return in 2027

Saudi music entertainment company MDLBEAST has cancelled this year’s edition of its Soundstorm music festival in Riyadh, which was scheduled to take place in December. The…

NEWS

Editor-in-Chief of Arab News launches Arab Views podcast with Prince Turki Al Faisal interview

Arab News Editor-in-Chief Faisal J. Abbas has launched a new podcast, Arab Views, aimed at bringing greater regional context to conversations around the Middle East and…

NEWS

Uncertainty is a truth serum: What consumers protect

What reveals more about a consumer than a survey? A sacrifice. A survey records what people say matters. Pressure records what they are willing to sacrifice.…

THE-VIEW

‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

Saudi Arabia, UAE lead Middle East field at 2026 Cannes Corporate Media & TV Awards

Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with Aramco named Client of…

NEWS

McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

NEWS

UAE leads Arab region in organisational AI adoption at 75%: report

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…

NEWS

Saudi businesses put AI, digital tools at centre of trade strategies: Study

Saudi businesses are increasingly turning to artificial intelligence, automation and digital infrastructure to strengthen their ability to compete in international trade, with nearly two-thirds viewing AI…

INSIGHTS

MCIT, Snap partner to train 20,000 Saudi talents in digital skills by 2030

Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…

NEWS
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