resilience - Communicate Online
resilience

Mazen Jawad: ‘The MENA region’s resilience continues to drive recovery and growth’

As the Middle East’s advertising and marketing industry emerges from another period of disruption, questions around recovery, resilience and future growth are once again in focus.…

INSIGHTS

The 2026 playbook for FMCG crisis marketing

Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…

NEWS

Peekapak opens free wellbeing programme access for GCC schools amid extended online learning

Peekapak has opened free access to its full K–12 wellbeing education programme for schools and educators across the GCC as institutions continue to deal with extended…

REBUILDING-TRUST

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data