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resilience

The 2026 playbook for FMCG crisis marketing

Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…

NEWS

Peekapak opens free wellbeing programme access for GCC schools amid extended online learning

Peekapak has opened free access to its full K–12 wellbeing education programme for schools and educators across the GCC as institutions continue to deal with extended…

REBUILDING-TRUST

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS

Resilience in action: Elda Choucair on leading teams and brands through turbulent times

In uncertain times, leadership is measured by how people feel, not just by the decisions you make. Elda Choucair, CEO of Omnicom Media Group MENA, tells…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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