Ramadan - Communicate Online
Ramadan

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Vimto Ramadan campaign named among world’s most effective

A campaign from the Middle East has been named among the world’s most effective advertising, according to Kantar’s 2026 Advertising Effectiveness Awards. Vimto’s Ramadan campaign secured…

NEWS

Win peak season shoppers with curated experiences, says Shuja Jashanmal

Shuja, Group CEO of Jashanmal, explains how culturally attuned retail strategy turns peak festive moments into enduring consumer loyalty and long-term brand equity. How do festive…

CPG-FMCG

$571K for Gaza, $81M saved: Careem reveals surprising Ramadan trends

Careem has reported key customer trends across its Everything App during the holy month of Ramadan 2026, with the Seeds for Gaza campaign raising more than…

BRANDED
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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UAE Ramadan shoppers shift spending into multiple daily windows

Retail spending in the United Arab Emirates during Ramadan is shifting into multiple daily windows, with shoppers concentrating purchases after sunset and around midday, while spending…

NEWS

TOD reports Ramadan surge in Arabic content, news viewership

Streaming platform TOD has reported a significant rise in entertainment viewership during Ramadan, with Arabic content and news emerging as major drivers of audience engagement across…

NEWS

Vodafone, VML revive Abla Kamel in nostalgic Ramadan campaign

Telecom major Vodafone Group has teamed up with creative agency VML Egypt to launch a Ramadan campaign featuring the return of iconic Egyptian actress Abla Kamel,…

NEWS

GWM taps Ramadan togetherness in Middle East brand film

Automaker GWM Middle East is leaning into the emotional rituals of Ramadan with a new regional campaign centered on one of the Holy Month’s most meaningful…

NEWS

Snap launches AR-powered ‘Snap Souq’ in Saudi Arabia for Ramadan

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a culturally rooted…

NEWS

Ramadan fuels double-digit FMCG growth, boosts tech sales across MENA

 Ramadan remains one of the most commercially significant periods in the Middle East and Africa, accounting for nearly one-fifth of annual fast-moving consumer goods sales and…

NEWS

Ramadan spending lifts GCC loyalty market amid digital push

Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending and increased…

NEWS

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly engaged and…

NEWS

Ramadan 2026: The most expensive season to be ignored

The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…

NEWS
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