
December 23, 2025
2025 in Review: How Ramadan Redefined Real Estate Advertising in Egypt
As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…

December 23, 2025
As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…

March 28, 2025
A contribution of only AED 13 can provide someone with their only meal of the day

March 26, 2024
By Maha Ayash, Head of UAE at TEAM LEWIS


February 29, 2024
By Alain Mayni, Head of Tech, Media, Telecom & Professional Services in MENA at Meta.

February 27, 2024
By Puja Khandelwal from Ipsos in collaboration with TikTok.

May 4, 2023
The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.

April 25, 2023
Campaign also sheds light on an unexpected taboo subject.

April 25, 2023
The agency delivered “Baity Battle” for STC and “Tip with Time” for HungerStation.

April 24, 2023
By Hussein M. Dajani, Partner at Deloitte Digital Middle East

April 19, 2023
By Anja Petrovski, Marketing Director at Volkswagen Middle East

April 14, 2023
Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage…

March 16, 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage

March 15, 2023
Initiative aims to highlight how brands can drive results during Ramadan.