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PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS

Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

BRANDS

PUMA debuts Dubai edition of its international Lounge experience

Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city’s growing influence as a creative and cultural…

NEWS

PUMA TAKES THE RUNNER’S HIGH BEYOND LIMITS AND ABOVE THE DUBAI SKYLINE

PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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PUMA and Eastern Flames FC Saudi Women’s Club Launch 2025/26 Season Kits

Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all women football club, proudly reveal their official home, away, and third kits for the…

NEWS

Johan Kuhlo, Managing Director at PUMA GCC, on a brand that looks back, forward and is firmly implanted in the present.

Johan Kuhlo, Managing Director PUMA GCC, replied to our questions at Communicate, exclusively.

NEWS

PUMA CELEBRATES THE LAUNCH OF THE SPEEDCAT IN EGYPT

A high-impact launch event brings together Cairo’s creative scene to welcome the iconic silhouette, from CGI buzz

NEWS

PUMA and Warner Bros. Discovery Unveil Harry Potter Collaboration in the GCC

PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. 

NEWS

PUMA TO RELAUNCH SPEEDCAT WHILE SHINING LIGHT ON LULU & THE BEANSTALK AND REX CHOUK

PUMA is kicking off the highly anticipated relaunch of the Speedcat with two exclusive activations in the UAE and Saudi Arabia, bringing together the worlds of…

NEWS

Leo Burnett Secures PUMA Account for the Middle East

Leo Burnett MEA, an advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s sports brands, covering…

NEWS

Capillary Technologies raises $14 million Series B funding

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by…

NEWS
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