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Podcast

UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

Humanizing B2B marketing drives trust and long-term growth

B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product explanations, and industry jargon. The problem isn’t B2B itself,…

THE-VIEW

In the age of tech podcasts, listening matters more than ever

Real listening requires curiosity. It requires empathy. And sometimes, it requires patience, writes  Grace Eid. We live in a world where almost everyone has something to…

NEWS

US Podcast Ad Spend Falls 21% in January After Q4 Surge: Magellan AI

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to new estimates…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Trends
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