Podcast - Communicate Online
Podcast

Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…

NEWS

Podcast Advertising Has “Earned Its Seat” in MENA. So Why Hasn’t the Budget Followed?

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…

INSIGHTS

Capital.com proves podcast advertising can deliver real performance 

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

Alliance of Independent Agencies launches industry podcast

The Alliance of Independent Agencies Middle East has launched The Edge of Influence, a new podcast series designed to bring together brands, agency leaders and communications…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

Humanizing B2B marketing drives trust and long-term growth

B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product explanations, and industry jargon. The problem isn’t B2B itself,…

THE-VIEW

In the age of tech podcasts, listening matters more than ever

Real listening requires curiosity. It requires empathy. And sometimes, it requires patience, writes  Grace Eid. We live in a world where almost everyone has something to…

NEWS

US Podcast Ad Spend Falls 21% in January After Q4 Surge: Magellan AI

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to new estimates…

NEWS

Hekayat YouTube Spotlights Saudi Youth

The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel, and major…

NEWS

The Rise of Programmatic Podcast Advertising

  By Suzi Kuban, Chief Content Officer, and Marketing at Next Broadcast Media   

NEWS

Mashreq and Anghami Announce Regional Strategic Partnership in MENA

Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to 12 months…

NEWS

Spotify Expands In MENA?

By Maximilian Gower  On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The…

NEWS

Rishad Tobaccowala On Growth Hacking Publicis- And Himself!

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of…

NEWS
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