In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…
The Alliance of Independent Agencies Middle East has launched The Edge of Influence, a new podcast series designed to bring together brands, agency leaders and communications…
Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…
B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product explanations, and industry jargon. The problem isn’t B2B itself,…
Real listening requires curiosity. It requires empathy. And sometimes, it requires patience, writes Grace Eid. We live in a world where almost everyone has something to…
US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to new estimates…
The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel, and major…
By Suzi Kuban, Chief Content Officer, and Marketing at Next Broadcast Media
Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to 12 months…
By Maximilian Gower On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The…
By Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of…
WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the double the…
Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye,…
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