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OpenAI

ChatGPT wants a place on the media plan. AppsFlyer says measurement will decide if it gets there

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…

INSIGHTS

AI leaders urge US government to prepare safeguards as automation accelerates

More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement…

INSIGHTS

OpenAI says its AI broke free and hacked another AI company

OpenAI’s disclosure of an AI agent escaping a controlled testing environment and hacking another AI platform has drawn global attention, including in the Gulf region, where…

NEWS

OpenAI expands marketing through browser cookie tracking

OpenAI has begun using browser cookies to promote its products and services on third-party websites, marking a significant expansion of its marketing strategy as the artificial…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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OpenAI eyes $100bn ad business by 2030 as AI platforms race for revenue scale

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market estimates – earlier reported by Axios—intensifying debate across…

INSIGHTS

Stealth models and creator power: Top five stories of the week

This week’s top media and technology stories highlight a decisive shift toward AI consolidation, automation and creator-led ecosystems, as major platforms streamline products, test advanced models…

NEWS

OpenAI’s Pentagon deal gives Anthropic an unexpected boost as AI rivalry heats up

Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense (Pentagon), triggering online criticism…

NEWS

OpenAI shifts ChatGPT shopping strategy toward recommendations

OpenAI appears to be rethinking how ChatGPT participates in online shopping, shifting away from handling transactions directly and instead directing users to merchant platforms to complete…

NEWS

Retail Enters the Chat Era as Groceries Go Live Inside AI

Canadian retail giant Loblaw Companies Limited has launched what it calls a first-of-its-kind grocery shopping experience inside ChatGPT — signalling how conversational AI is rapidly moving…

NEWS

As ads come to AI chatbots, OpenAI faces test of trust and revenue

Former OpenAI researcher Zoë Hitzig warned that strong commercial incentives could eventually erode early safeguards, drawing parallels with the evolution of advertising practices at Facebook. OpenAI…

NEWS

OpenAI’s Planned Ad Push Could Generate $25 Billion Annually by 2030: Report

OpenAI’s move to introduce advertising on ChatGPT could grow into a multi-billion-dollar revenue stream by the end of the decade, according to a report published on…

NEWS

OpenAI introducing ads to ChatGPT in a bid to increase revenue

The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into…

NEWS

‘Zero percent excited’: OpenAI CEO Altman on life as a public company CEO

The Wall Street Journal and Reuters have reported that the company is working toward a potential IPO in late 2026 or early 2027, a move that…

NEWS
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