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Mma

Staying visible now will define post-crisis brand success

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time. In this conversation, she unpacks a…

INSIGHTS

The Marketing + Media Alliance announces SMARTIES™ X Global 2025 winners

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most effective and…

NEWS

MMA Academy and Heriot-Watt University Dubai Partner to Develop Future Marketing Leaders Across the MENA Region

Together, this collaboration underscores the critical importance of investing in human capital as the foundation for sustainable growth, digital transformation, and marketing excellence in the MENA region.…

NEWS

MMA NEXT! Conference Dubai – October 9

MMA invites you to an event that promises to illuminate the future of marketing—the MMA NEXT! Dubai Conference on October 9th at the Grand Plaza Mövenpick…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Capturing Gen Z’s Attention: New Strategies for Authentic Engagement

Gen Z is rewriting the rules of engagement – and if your brand isn’t keeping up, you’re missing out. Join us for a Future of Marketing Solutions webinar from…

NEWS

WARC Report: 50% of APAC Marketers are Preparing for the Web 3

WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today released The State…

NEWS

The Holy Grail of Advertising: Attention

AdColony and MMA webinar discusses why attention is so important and how the right attention metrics can be measured in mobile advertising.  

NEWS

Brand’s Online Safety is a Brand’s Responsibility

Findings from the Mobile Marketing Association’s Brand Safety Report 2021 are clear.

NEWS

MMA Tackles Industry Trends at Impact Forum

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact…

NEWS

Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The…

NEWS

Mediavest | Spark’s “Memories Matter” shortlisted at the MMA EMEA 2016 Smarties Awards

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry from the…

NEWS
Trends
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