The 17th edition of the MENA Effie Awards will be held on November 26 at Saraj Venue in Riyadh, Saudi Arabia, bringing together professionals from across…
9Yards Communications has appointed Fadi Zeidan as head of media, effective November 2, as the UAE-based agency seeks to strengthen its media capabilities and expand its…
STARZPLAY has been named the regional broadcast partner for Real American Freestyle (RAF) Abu Dhabi, bringing the wrestling event live to audiences across the Middle East…
KFC has launched a new brand platform, ‘A Taste of What’s Next’, across the Middle East and North Africa (MENA), focusing on menu innovation, restaurant design,…
People in the Middle East and North Africa (MENA) are significantly more optimistic than their counterparts in Europe and North America about artificial intelligence creating jobs,…
Lyre’s, the global non-alcoholic spirits brand, has appointed Dubai-based Red Dot Marketing as its social media agency partner across the Middle East and Africa (MEA), with…
Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East and North Africa, appointing former Burson sports lead…
Five years ago, Amer El Hajj, CEO of WPP Media MENA, was building media plans and sharing them with clients’ marketing departments. Today, he tells Communicate,…
Business travel across the Middle East and North Africa (MENA) more than doubled year-on-year in the third quarter of 2026, with Saudi Arabia and the UAE…
Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…
Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring Saudi actors and content creators, alongside a redesigned app across the Middle…
YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…
Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…
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