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MENA digital advertising spend reaches $8.18 Bn in 2025: report

The Middle East and North Africa (MENA) region has emerged as the world’s fastest-growing digital advertising market, with total digital ad spend reaching $8.185 billion in…

NEWS

TBWA/RAAD campaign wins regions only D&AD Yellow Pencil

TBWA\RAAD and the International Committee of the Red Cross won the Middle East and North Africa region’s only D&AD Yellow Pencil this year for the “Not…

NEWS

MENA gets first standardized influencer marketing guide

The Marketing + Media Alliance MENA (MMA MENA) has released the region’s first standardized framework for influencer marketing, introducing unified benchmarks for pricing, valuation, and campaign…

NEWS

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Identity: The connective layer MENA programmatic is still missing

With continued growth in data-driven advertising, identity remains one of the key challenges across the programmatic ecosystem in the region. While there is currently no single…

THE-VIEW

Annalect, Snowflake partner to boost AI-driven martech solutions in MENA

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with…

NEWS

Luma AI opens Arabic-enabled image API across MENA

Luma AI has opened access to its Uni-1.1 API, introducing production-grade image generation and natural-language editing tools with native Arabic-language rendering for developers and enterprises across…

NEWS

Checkout.com says trust driving MENA digital commerce growth

Checkout.com said consumers across the Middle East and North Africa increasingly expect digital payments to become frictionless and embedded into online shopping experiences, while continuing to…

NEWS

Ruder Finn launches RF Thunder communications consultancy

Ruder Finn has launched RF Thunder, an insights-driven communications consultancy in the Middle East and North Africa region aimed at supporting small and medium-sized enterprises, challenger…

NEWS

Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

Original content is king, piracy biggest threat: beIN MENA executive

As media consumption rapidly shifts from traditional television to digital platforms, broadcasters across the Middle East and North Africa are racing to adapt. In an interview,…

INSIGHTS

Born Creators Group MENA names Liman Tabsh Growth Officer for Qatar

Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar, strengthening its leadership team as the agency network expands operations in one of…

NEWS

Dubai Lynx 2026 moves to October, awards set for October 8

Dubai Lynx 2026 has been rescheduled to October, with the region’s leading creative minds set to gather for a refreshed programme celebrating excellence in advertising and…

NEWS
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