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Mena

How a 7,500-Name Email List Saved a Dubai Soap Brand When Tourism Slowed Overnight

The number that should stop every CMO mid-scroll isn’t 22,500, the bars of soap; it’s 95. That’s the percentage of revenue The Camel Soap Factory lost…

BRANDS

The Sameness Trap: Why AI Is Making Brands Sound Identical

By Professor Stoyan Stoyanov Marketing teams across the Gulf have spent two years solving a real problem: more content, in more languages, across more channels, at…

THE-VIEW

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Trust, Not Message Control, Is the New Currency

When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Built to Last: How Henkel Is Rewriting the Rules of Brand Growth in the Age of AI

In a marketing world obsessed with disruption, few brands have the luxury, or the challenge, of thinking in centuries rather than quarters. Henkel Consumer Brands has…

BRANDS

Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and…

AGENCIES

Fuse MENA appoints Freddy Farhat to drive sports partnerships growth

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat…

AGENCIES

Amazon Gives Young Emiratis a Seat at the Table

For brands thinking about the next generation, Amazon is putting youth, entrepreneurship and AI at the centre of the conversation. Amazon has launched the Amazon Youth…

BRANDS

MENA’s $8.2bn digital ad economy signals a deeper shift in how brands buy attention

The most revealing number in the latest MENA advertising data may not be the $8.185 billion spent on digital advertising in 2025. It is the fact…

INSIGHTS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

Webedia Arabia Group appoints Mazen Mitri as CEO of Webedia MENA

Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate…

NEWS

Liplyn launches AI academy for MENA organisations

UAE-based AI search company Liplyn has launched Liplyn Academy, offering online and in-person training programmes to help organisations across the Middle East adapt to the growing…

NEWS

Arab World Cup matches draw 2.1 billion viewers across MENA

Matches involving Arab teams at the FIFA World Cup 2026 attracted a cumulative audience of more than 2.1 billion viewers across the Middle East and North…

NEWS
Trends
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