Marketing roundtable: Six hospitality leaders on the future of tourism marketing
As MENA’s tourism and hospitality sector continues its rapid expansion, the marketing playbook evolves just as quickly. Here, six marketing and commercial leaders share their thoughts…
CANNES-LIONS
MENA’s tourism playbook has changed – spectacle is out, identity is in
Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…
CANNES-LIONS
Samer Majzoub: ‘MENA’s recovery looks better than we expected’
After years of disruption, conflict and economic uncertainty, MENA’s advertising industry is emerging with a sharper focus on accountability, performance and commercial impact. Samer Majzoub, Regional…
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