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85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift

Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect with consumers…

NEWS

As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard: the Middle…

AGENCIES

Disregarding DE+I is costing the Middle East trillions in economic value

A new white paper by Fast Company Middle East and MCN reveals how DE+I can drive innovation, unlock trillions in value, and advance the GCC’s vision…

INSIGHTS

MCN Partners with Al-Futtaim at Athar Festival 2025 to Further Invest in the Next Generation of Saudi National Talent

Returning for a second year, the MCN BIG Student Academy reflects MCN’s holistic commitment to learning and development, nurturing the next generation of Saudi National talent…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Platformance Launches RADIUS with MCN as Launch Partner, Transforming Retail Media Landscape in MENA

Strategic Partnership with MCN Drives First-of-Its-Kind Retail Media Platform Built for MENA

NEWS

MCN ACADEMY ELEVATES THE NEXT GENERATION OF SAUDI TALENT

With over half MCN’s graduates having secured full-time roles at MCN agencies, MCN continues to develop and nurture Saudi talent in advertising, media, PR, and digital marketing.

NEWS

MCN Academy Announces Partnership with Harvard Business School Online

The new talent development platform is a part of MCN’s investment into upskilling talents for the future to deliver further impact and growth for the business and…

NEWS

MCN Announces Appointments to Lead its Latest Initiative

Rami Gholmieh and Razan Zahra have been appointed to Regional Director - Influencer and Director – Influencer Relations positions, respectively.

NEWS

MCN, Part of IPG, Appoints Lizzie Dewhurst as Chief Communications Officer

Dewhurst will drive marketing, communications, and growth for the group and its clients.

NEWS

MCN Promotes Lara Arbid to CEO of Initiative MENAT and Magna Global MENAT

Arbid joined MCN Riyadh in 2014 and was the first female General Manager of a media agency in Saudi Arabia.

NEWS

Current Global Appoints Peter Jacob to Lead Middle East Operations

Jacob will be responsible for new business and growth across the region.

NEWS

A Time of Rebalancing

By Ricarda Ruecker, Chief Talent Officer at MCN

NEWS

MCN Hive Gets Filtered Tap Water Fountains

The decision comes in support of Dubai Can.

NEWS
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