June 13, 2025
The LEGO Group Reimagine Father’s Day Gifting with a Playful Twist
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
Lego
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Read moreApril 30, 2025
Vlada Botorić, on Lego, fandom and pop culture
Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…
Read moreJuly 11, 2024
McLaren & Lego Join Forces to Unveil the First-Ever LEGO Model of the McLaren P1
The model was created by the LEGO Technic design team in collaboration with McLaren Automotive. Both teams were focused on implementing cutting-edge functionality in the…
Read moreOctober 26, 2021
Havas Middle East Wins Region’s Only Grand Prix at Loeries 2021
Agency also racks up Gold, Silver, and Bronze Loeries.
Read moreJune 5, 2018
Marketing to Apple users just got A LOT harder & other lessons from WWDC 2018
Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no…
Read moreDecember 4, 2017
The Lego Group appoints Initiative as global media agency
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…
