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As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard: the Middle…

AGENCIES

Omnicom’s IPG takeover: Iconic agency brands fold, thousands face job cuts

The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds. Omnicom acted quickly after acquiring Interpublic Group. The company plans to…

NEWS

MCN, Part of IPG, Appoints Lizzie Dewhurst as Chief Communications Officer

Dewhurst will drive marketing, communications, and growth for the group and its clients.

NEWS

UM MENAT Collaborates with TikTok METAP To Launch Creator Marketing Program

UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end creator marketing training program. The cutting-edge partnership, launched this…

NEWS