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INSEAD

The end of “Build It and They Will Come”

At Rewiring Growth & Marketing Strategy, a forum organised by Communicate in collaboration with INSEAD, Strategic Design Thinking Advisor to C-suites, Anand Vengurlekar, challenged one of…

INSIGHTS

GCC growth 2.0: When trust becomes the only real currency

Across the GCC, marketing is entering a new operating system—one where confidence is fragile, consumers are sharper, and growth is no longer guaranteed by spend alone.…

INSIGHTS

Packaging choices quietly drive consumer decisions: Chandon

In crowded CPG markets, small product decisions often matter more than big campaigns. In an interview with Communicate, Pierre Chandon, Professor of Marketing and The L’Oréal…

CPG-FMCG

INSEAD appoints Houbara Communications as UAE PR partner

INSEAD said on Tuesday it has appointed Houbara Communications as its public relations partner in the United Arab Emirates, as the global business school seeks to…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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