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influencer

Unilever automates creator marketing as influencer network grows to 300,000

Unilever is increasingly relying on automation and artificial intelligence to manage its rapidly expanding creator marketing programme, as the consumer goods giant scales its global influencer…

INSIGHTS

Legal implications of influencer marketing, digital content in UAE

The rapid growth of influencer marketing and digital content has fundamentally transformed the way brands connect with consumers. What was once driven by traditional advertising channels…

THE-VIEW

Reach signs influencer Tasnim Zeitoun to strengthen talent roster

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network…

NEWS

As creator economy reaches inflection point, GCC must rethink strategies

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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