influencer - Communicate Online
influencer

Why GCC CPG brands may need to rethink the mega-influencer premium

As influencer marketing expands across the Gulf, the growing emphasis on reach may be giving way to a more performance-led approach centred on engagement, relevance and…

INSIGHTS

Influencer marketing moves beyond follower counts. What it means for MENA brands

Influencer marketing is entering a more fragmented and culturally nuanced phase, with brands increasingly looking beyond follower counts and headline engagement rates to find creators who…

INSIGHTS

Unilever automates creator marketing as influencer network grows to 300,000

Unilever is increasingly relying on automation and artificial intelligence to manage its rapidly expanding creator marketing programme, as the consumer goods giant scales its global influencer…

INSIGHTS

Legal implications of influencer marketing, digital content in UAE

The rapid growth of influencer marketing and digital content has fundamentally transformed the way brands connect with consumers. What was once driven by traditional advertising channels…

THE-VIEW
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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