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influencer

Legal implications of influencer marketing, digital content in UAE

The rapid growth of influencer marketing and digital content has fundamentally transformed the way brands connect with consumers. What was once driven by traditional advertising channels…

THE-VIEW

Reach signs influencer Tasnim Zeitoun to strengthen talent roster

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network…

NEWS

As creator economy reaches inflection point, GCC must rethink strategies

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media…

INSIGHTS

Joy Awards: At 14, Saudi teen Rateel Alshehri makes history as youngest winner of “Favorite Female Influencer’ in the Arab world

14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favorite Female Influencer’ award at the prestigious Joy Awards. Her groundbreaking…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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