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influencer

Reach signs influencer Tasnim Zeitoun to strengthen talent roster

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network…

NEWS

As creator economy reaches inflection point, GCC must rethink strategies

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media…

INSIGHTS

Joy Awards: At 14, Saudi teen Rateel Alshehri makes history as youngest winner of “Favorite Female Influencer’ in the Arab world

14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favorite Female Influencer’ award at the prestigious Joy Awards. Her groundbreaking…

NEWS

X Revamps Creator Payouts, Announces $1 Million Reward for Top Article

Elon Musk-owned social media platform X has unveiled a revamped monetisation model for content creators, including a $1 million reward for the top-performing article, as it…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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