Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network of influential digital creators.
The company said the move reflects the growing importance of authentic creator-led marketing as brands increasingly partner with trusted influencers to build meaningful audience connections.
Zeitoun, known for her humorous and relatable social media content, has built a strong digital presence with more than 900,000 followers on Instagram and about 370,000 followers on TikTok. Her content largely focuses on comedy skits and everyday experiences from her personal life, including marriage and motherhood.
Apart from content creation, she is also an entrepreneur with her own haircare brand and other business ventures.
Speaking about the partnership, Zeitoun said: “I’m incredibly excited to join Reach and be part of a team that not only feels like family, but understands the value of authentic storytelling. During times like these, staying connected to audiences in a genuine way is more important than ever and I’m looking forward to creating impactful campaigns with brands that align with my voice and values.”
Reach CEO and founder Ihab Ghazal said the collaboration aligns with the company’s focus on credible and engaging talent.
Commenting on the signing, Ghazal said: “Bringing Tasnim into the Reach family is a natural step for us. She represents the kind of talent that audiences trust and engage with and in today’s landscape, that authenticity is invaluable. Even amid ongoing challenges, brands recognise the need to invest in strong voices that can cut through the noise and create lasting connections.”
The company said the partnership highlights its continued expansion in the influencer marketing space as it grows its talent portfolio and works on campaigns aimed at delivering measurable brand impact.
