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industry

Sustainable packaging rules trigger a global reset for the print and branding industry

The global print and packaging industry is undergoing a major reset as the European Union’s Packaging and Packaging Waste Regulation (PPWR) prepares to take effect on…

NEWS

Inside Egypt’s undervalued ad tech engine

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented inventory, and low transparency,…

INSIGHTS

UAE firms turn to performance marketing for predictable revenue

Businesses across the UAE are becoming more intentional about marketing spend, with a growing number investing in performance marketing to maintain consistent lead flow and revenue…

THE-VIEW

SpaceX debuts first Super Bowl ad to promote Starlink internet service

SpaceX aired its first-ever Super Bowl advertisement on Sunday, marking a significant shift in the marketing approach of Elon Musk’s companies, which have traditionally avoided high-profile…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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