Gen Z - Communicate Online
Gen Z

Amazon Ads brings brands together for Gen Z push, offering cues for GCC marketers

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…

BRANDS

Gen Z is logging off the club scene—and brands should pay attention

The Harris Poll’s latest Gen Z Weekend Report finds that financial pressures, loneliness and a preference for lower-pressure social settings are reshaping how young Americans spend…

INSIGHTS

Why some 130-year-old brands are winning while new ones struggle

In today’s marketplace, relevance can often feel fleeting. Consumer preferences evolve rapidly, technology transforms the way we shop, and trends emerge and disappear faster than ever…

THE-VIEW

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Gen Z using AI for comparison shopping at a higher rate than Boomers

Younger users are adopting AI across the purchase journey far faster than older cohorts, according to a survey Gen Z uses AI for comparison shopping at…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

New Rules, Old Traditions: Switz taps Gen Z before saluting moms in Ramadan push

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to strengthen…

NEWS

Gen Z, Millennials Redefining Travel and Hospitality Marketing in the Middle East

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as a key…

NEWS

Experiential Marketing: 10 consumer trends reshaping the MarTech industry in 2025

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not about louder…

THE-VIEW

Navigating Marketing and Communications in an Era of Accountability

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

NEWS

A New Strategy for the New Generation: Your Favorite Brands Pack

Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior Strategist at…

NEWS

Key Trends: How to Make Saudi Youth Fall in Love with Your Brand

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform FundrsVC; Ruchdi…

NEWS

WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital channels, higher…

NEWS
Trends
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