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Gen Z

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS

Gen Z using AI for comparison shopping at a higher rate than Boomers

Younger users are adopting AI across the purchase journey far faster than older cohorts, according to a survey Gen Z uses AI for comparison shopping at…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

New Rules, Old Traditions: Switz taps Gen Z before saluting moms in Ramadan push

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to strengthen…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Gen Z, Millennials Redefining Travel and Hospitality Marketing in the Middle East

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as a key…

NEWS

Experiential Marketing: 10 consumer trends reshaping the MarTech industry in 2025

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not about louder…

THE-VIEW

Navigating Marketing and Communications in an Era of Accountability

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

NEWS

A New Strategy for the New Generation: Your Favorite Brands Pack

Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior Strategist at…

NEWS

Key Trends: How to Make Saudi Youth Fall in Love with Your Brand

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform FundrsVC; Ruchdi…

NEWS

WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital channels, higher…

NEWS

Havas Middle East Launches its First Regional Prosumer Report: Generation COVID

Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of a Havas…

NEWS

The Gen-Z Arab Strategist You Never Knew You Needed

By Lina Ibrahim, Creative Strategist at Impact BBDO

NEWS

Young Gamers are Globally Embracing the Metaverse

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future of entertainment.

NEWS
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