Gen Z - Communicate Online
Gen Z

‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

‘Brands need to give Gen Z space to shape the meaning of their work’

Gen Z marketing in the GCC is moving beyond younger-looking branding, polished social content and superficial cultural references. The focus is increasingly on participation, cultural fluency…

INSIGHTS

Gen Z desirability shift: Mona Hassanie on how GCC brands win younger consumers

Gen Z is changing not just how brands communicate, but what makes a brand desirable in the GCC. From self-investment and participation to cultural proximity, the…

INSIGHTS

Amazon Ads brings brands together for Gen Z push, offering cues for GCC marketers

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Gen Z is logging off the club scene—and brands should pay attention

The Harris Poll’s latest Gen Z Weekend Report finds that financial pressures, loneliness and a preference for lower-pressure social settings are reshaping how young Americans spend…

INSIGHTS

Why some 130-year-old brands are winning while new ones struggle

In today’s marketplace, relevance can often feel fleeting. Consumer preferences evolve rapidly, technology transforms the way we shop, and trends emerge and disappear faster than ever…

THE-VIEW

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS

Gen Z using AI for comparison shopping at a higher rate than Boomers

Younger users are adopting AI across the purchase journey far faster than older cohorts, according to a survey Gen Z uses AI for comparison shopping at…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

New Rules, Old Traditions: Switz taps Gen Z before saluting moms in Ramadan push

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to strengthen…

NEWS

Gen Z, Millennials Redefining Travel and Hospitality Marketing in the Middle East

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as a key…

NEWS

Experiential Marketing: 10 consumer trends reshaping the MarTech industry in 2025

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not about louder…

THE-VIEW

Navigating Marketing and Communications in an Era of Accountability

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

NEWS
Trends
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