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Entertainment

Saudi Arabia’s New Experience Economy: Why Brands Need to Think Beyond Attention

Saudi Arabia’s entertainment boom is entering a new phase. The question is no longer whether audiences will show up, it is how brands can create experiences…

BRANDS

Why food delivery brands are becoming entertainment platforms 

Food delivery platforms are no longer just competing on speed and convenience. Increasingly, they are looking for ways to become part of consumers’ lifestyles, tapping into…

INSIGHTS

The quiet advantage: Building a resilient agency in times of uncertainty

In the fast-paced world of entertainment and event experiences, quietness is often treated as a cause for concern. In an industry that thrives on the energy…

THE-VIEW

M+C Saatchi Sport & Entertainment ME Appoints Scott Grayston as PR Director

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, entertainment and major event communications.…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Middle East media and entertainment market projected to reach $76.79 billion by 2031

The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming ecosystems, and…

NEWS

Rania Masri on the Future of the Broadcast and Entertainment Industry

Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.

NEWS

Deep Dive Into the World of Arabic Infotainment

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…

NEWS

Social Recap: August 2023

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and…

NEWS

Netizency’s Social Recap: July 2023

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

NEWS

Studios Empowered to Create More Content, Faster in the Cloud

By Diana Colella, SVP, Media & Entertainment at Autodesk

NEWS

Netizency’s Social Recap: July 2022 Trends

Ala Shashaa, Analytics Manager at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the…

NEWS

Anghami Acquires Events and Sponsorship Company, Spotlight

The strategic partnership between Anghami and Spotlight will bridge the gap between offline and online by providing access to exclusive concerts via Anghami’s live video streaming capabilities…

NEWS

Life in the Metaverse: Work Hard, Play & Exercise Harder

There is a lot of content out there explaining what the Metaverse could be but not as much talking about life in the Metaverse, yes, it…

NEWS
Trends
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