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Rewiring growth: Why trust is becoming marketing’s most valuable asset

Marketers have never had more data, more technology or more ways to reach consumers. Yet the biggest takeaway from today’s growth conversation wasn’t AI. It wasn’t…

INSIGHTS

Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

NEWS

Dentsu wins Netflix’s EMEA media account, remit covers 22 markets

Netflix has selected Dentsu as its media agency of record across the EMEA region, concluding a competitive review that pitted the network against Omnicom and WPP.…

NEWS

BBC announces landmark ‘partnership’ with YouTube 

The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across”…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as…

NEWS

Asda’a BCW Wins Middle East Consultancy of the Year at 2023 EMEA SABRE Awards

Asda’a BCW Arab Youth Survey won EMEA Innovation SABRE Gold for the second consecutive year for Best Agency Thought Leadership Initiative.

NEWS

Being at the Forefront of Change in 2023

In an exclusive interview to Communicate, Patou Nuytemans, CEO across EMEA for Ogilvy discusses how creative organizations and agencies in the region can organize themselves towards…

NEWS

Publicis Groupe Appoints Demet Ikiler as COO Across EMEA

Pioneering leader, Ikiler, will partner with the CEO of Publicis Groupe EMEA Loris Nold, to further accelerate growth, strengthen collaboration, and scale expertise across the region

NEWS

Waze Chooses Connect Ads as its Media Partner for UAE and Qatar

Community-based automotive traffic and navigation app, Waze has announced a partnership agreement with Connect Ads - a digital media powerhouse and advertising solutions provider in EMEA…

NEWS

InMobi Expands Partnership with Microsoft Advertising into the Middle East

Microsoft Advertising extends its relationship with InMobi into Southeast Asia, Turkey, the Middle East, and South Africa. InMobi will be responsible for enterprise and strategic sales, account…

NEWS

Warner Bros. Discovery Announces New Leadership Across Europe, Middle East and Africa

Warner Bros. Discovery today announced the leadership team put in place to support Priya Dogra, in her role as President and Managing Director, EMEA following the launch…

NEWS

Ogilvy EMEA Chairman Paul O’Donnell Announces Retirement

The decision ends a four-decade career at Ogilvy.

NEWS

Key Takeaways from Meta’s EMEA Press Event

Virtual event revealed the upcoming social trends that form the foundation for the Metaverse in 2022.

NEWS
Trends
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