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Economy

Marketing in crisis: Lessons from the GCC

A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…

REBUILDING-TRUST

Saudi media sector set to triple GDP contribution to $12.5bn by 2030: Gmedia

Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly triple to…

NEWS

Brands are betting big on creators in GCC countries

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the region’s focus…

NEWS

Creator economy 2026 shows promise, shifts gears

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will be personalized…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Burson study pegs global ‘reputation economy’ at $7 trillion

Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy”…

NEWS

SHAMAL “UNDERSTANDING THE EXPERIENCE ECONOMY” WHITE PAPER IS OUT

Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of the experience industry in Dubai and the wider…

NEWS

UAE’s Gaming Revolution: Web3 sets the pace, is a $1 Billion Economic Boost coming?

Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.

NEWS

UAE AI Minister Announces Reskilling Initiative to Boost Job Security

The 3R Program will reskill employees to harness AI technologies and help people retire earlier.

NEWS

3 Key Insights for 2023

By Walid Ramadan, GM of MMP Experiences

NEWS

Emirates NBD Launches Global call for Metaverse Start-ups

The initiative is lined with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world.

NEWS

Everything You Need to Know About UAE’s NextGenFDI Initiative

Last month, the UAE launched NextGenFDI, a campaign aimed at attracting digital companies to set up in the country as part of a joint effort to draw more foreign direct investment and position itself…

NEWS

Qatar’s MCIT Partners with Meta Aiming Growth of Digital Innovation Ecosystem

The Ministry of Communications and Information Technology (MCIT) has partnered with Meta in support of its vision to transform Qatar into a digitally enabled knowledge economy.…

NEWS

Central Bank UAE: UAE’s GDP to Rise by 5.4% in 2022

Central Bank of UAE's latest figures reveal that the UAE's economic growth has flourished in 2021, with growth of 3.8% throughout the year, and is expected…

NEWS
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