McDonald’s UAE said on Thursday its operations, supply chain spending and employee wages contributed AED 2.32 billion ($631.7 million) to the UAE economy in 2024, according…
A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…
Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly triple to…
While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the region’s focus…
Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will be personalized…
Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy”…
Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of the experience industry in Dubai and the wider…
Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.
The 3R Program will reskill employees to harness AI technologies and help people retire earlier.
By Walid Ramadan, GM of MMP Experiences
The initiative is lined with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world.
Last month, the UAE launched NextGenFDI, a campaign aimed at attracting digital companies to set up in the country as part of a joint effort to draw more foreign direct investment and position itself…
The Ministry of Communications and Information Technology (MCIT) has partnered with Meta in support of its vision to transform Qatar into a digitally enabled knowledge economy.…
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