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AI turns audience intelligence into a new media revenue engine: report

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…

INSIGHTS

84% of Middle East firms have not prepared workers for the AI era: report

Organizations across the Middle East are rapidly moving beyond artificial intelligence (AI) experimentation and into large-scale deployment, according to Deloitte’s 2026 State of AI in the…

NEWS

Saudi consumers rapidly embrace AI: Deloitte Report

Deloitte Middle East said generative artificial intelligence has become embedded in everyday life for many consumers in Saudi Arabia, as adoption accelerated across work, information gathering…

NEWS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Deloitte launches fifth Middle East Technology Fast 50

Deloitte has launched the fifth edition of its Technology Fast 50 programme, highlighting the fastest-growing technology companies across the Middle East and Cyprus as regional startup…

NEWS

Customer centricity: Embracing the outside-in perspective

Nour Khoury, Brand Communications and Marketing Leader, Deloitte Middle East wrote this opinion piece for Communicate.

NEWS

Hussein Dajani Recognized as Top 50 Customer Experience Influencer in 2024

Hussein Dajani, Ex-Partner, and Chief Marketing Officer at Deloitte Digital Middle East, has been named one of the Top 50 Customer Experience Influencers of 2024 by…

NEWS

Ramadan… Still the ‘Super Bowl’ of Saudi Advertising?

By Hussein M. Dajani, Partner at Deloitte Digital Middle East  

NEWS

Deloitte Releases Report on Middle East Marketing Trends

Survey shows 90% of industry leaders in Saudi Arabia and 82% in UAE believe the Metaverse will play a significant role in their plans for the…

NEWS

Hussein M. Dajani Leaves Nissan Motor Co. for a Partner Role with Deloitte Digital in the Middle East

Dajani moves from his current role as General Manager - Digital and CX Transformation at Nissan Motor Co. for Africa, Middle East, India, Turkey, and Oceania.

NEWS

Why Saudi and UAE Brands Should Embrace Augmented Reality

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

NEWS

Challenges and Opportunities In The Communication Industry

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the…

NEWS

Media Digitization A Form of Outsourcing?

New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation (RPA), or…

NEWS
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