Creative - Communicate Online
Creative

Real winners are brands that connect meaningfully with people

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks to Communicate…

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How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)

By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta

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Marketing Mania Wraps Up its 3rd Edition at GITEX 2022

The first-of-its-kind marketing and creative trading show brought experts from across the creative industry together this year at GITEX, which was hosted at the Dubai World…

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PHNX Awards Call For Entry Campaign Asks “What Is An Award?”

With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress friends, to…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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SocialEyez Launches ‘Creative UAE’ Campaign in Collaboration with Ministry of Culture & Youth

The creative campaign will support the cultural and creative industries and will be integral to the future growth and economy of the UAE.

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ON.DXB For Media

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent development in…

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It’s Time to Change The Way We Think About Creative

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance…

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It’s Time For Media Agency Leaders To Suit Up

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in…

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Why this creative agency is launching a tech hub in the region

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with…

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Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you…

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OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

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Brian freeze

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever before. I…

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Five common stereotypes in an ad agency

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic creatives to…

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