Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks to Communicate…
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta
The first-of-its-kind marketing and creative trading show brought experts from across the creative industry together this year at GITEX, which was hosted at the Dubai World…
With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress friends, to…
The creative campaign will support the cultural and creative industries and will be integral to the future growth and economy of the UAE.
Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent development in…
By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance…
By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in…
Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with…
Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you…
On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.
How has the creative process evolved in the industry over the past few years? The difference is that clients are now more savvy than ever before. I…
The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic creatives to…
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