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Content

Instagram expands crackdown on reposted content across platform

Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…

NEWS

Original content is king, piracy biggest threat: beIN MENA executive

As media consumption rapidly shifts from traditional television to digital platforms, broadcasters across the Middle East and North Africa are racing to adapt. In an interview,…

INSIGHTS

AI accelerates content, but localization costs climb: Study

Companies are embracing generative artificial intelligence to produce marketing and corporate content at scale, even as most say they do not trust the technology to understand…

NEWS

From content to coordination: How Agentic AI is reshaping modern marketing

Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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IMI Media Academy names Chantal Saliba, Khalid Al Hosani to leadership roles

IMI Media Academy has appointed Chantal Saliba as Media & Training Director and Khalid Al Hosani as Operations Director as part of efforts to strengthen its…

NEWS

Shadow banned and underpaid? Million promises creators control

Content creators face increasing challenges on traditional platforms—limited monetization, shadowbanning, censorship, and the rise of AI-driven content. In a TOD podcast at the Web Summit in Qatar, Julien Hawari, CEO…

NEWS

How GCC brands are winning with creators, speed and scale

Leading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver relevance, credibility, and cultural resonance. In an interview…

NEWS

Content is no longer optional: It’s the brand in motion

In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the engine driving…

NEWS

Qatar is building an Innovation Economy Around a Tech Forum

When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than another lofty…

NEWS

1 Billion Followers Summit: Dubai’s creator push faces a reality check as Abu Dhabi steals the spotlight

Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which kicks off…

NEWS

Netflix bid for Warner Bros Discovery signals push to dominate content production

The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix has made…

NEWS

London billboard campaign drives global buzz for GymNation’s Dubai retreat

It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence Retreat, linking…

NEWS

Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing

Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to redefine brand…

NEWS
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