Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…
As media consumption rapidly shifts from traditional television to digital platforms, broadcasters across the Middle East and North Africa are racing to adapt. In an interview,…
Companies are embracing generative artificial intelligence to produce marketing and corporate content at scale, even as most say they do not trust the technology to understand…
Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…
IMI Media Academy has appointed Chantal Saliba as Media & Training Director and Khalid Al Hosani as Operations Director as part of efforts to strengthen its…
Content creators face increasing challenges on traditional platforms—limited monetization, shadowbanning, censorship, and the rise of AI-driven content. In a TOD podcast at the Web Summit in Qatar, Julien Hawari, CEO…
Leading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver relevance, credibility, and cultural resonance. In an interview…
In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the engine driving…
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than another lofty…
Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which kicks off…
The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix has made…
It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence Retreat, linking…
Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to redefine brand…
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