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AI will make content abundant, but human creativity will drive value

As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…

INSIGHTS

AI influencers scale content, but human creators own trust, say marketing leaders

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace human influencers remains limited by one essential factor: trust. At…

COMMUNICATE-AI-HUB

The Gulf, after the storm: Communicate’s October issue looks at what comes next

What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…

NEWS

Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Communicate’s Latest Print Edition Explores the Future of the Creator Economy

The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned and performed,…

NEWS

Entertain or Be Forgotten: Why Brands Are Losing the Attention War

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become the most…

THE-VIEW

Amel Osman to lead H/Advisors’ UAE office 

Amel Osman has been announced as the new Managing Director and Head of the global strategic advisory group H/Advisors’ UAE office. Amel brings 15 years of…

NEWS

Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella and Effie…

NEWS

When Communicate Took a Forced Siesta: A 500 Error Exposed a Bigger Digital Vulnerability

It started with a 500 error on the screen. Earlier in the afternoon, as our team at Communicate raced to publish updates from major events unfolding…

NEWS

AI as a growth engine: How CMOs can experiment without sacrificing results

Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in the region…

NEWS

Wendy’s and Das Kapital Reimagine How Global Brands Speak Local

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it wasn’t just…

NEWS

Real winners are brands that connect meaningfully with people

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks to Communicate…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This Is Egypt…

NEWS
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