Communicate - Communicate Online
Communicate

Communicate’s Latest Print Edition Explores the Future of the Creator Economy

The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned and performed,…

NEWS

Entertain or Be Forgotten: Why Brands Are Losing the Attention War

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become the most…

THE-VIEW

Amel Osman to lead H/Advisors’ UAE office 

Amel Osman has been announced as the new Managing Director and Head of the global strategic advisory group H/Advisors’ UAE office. Amel brings 15 years of…

NEWS

Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella and Effie…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

When Communicate Took a Forced Siesta: A 500 Error Exposed a Bigger Digital Vulnerability

It started with a 500 error on the screen. Earlier in the afternoon, as our team at Communicate raced to publish updates from major events unfolding…

NEWS

AI as a growth engine: How CMOs can experiment without sacrificing results

Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in the region…

NEWS

Wendy’s and Das Kapital Reimagine How Global Brands Speak Local

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it wasn’t just…

NEWS

Real winners are brands that connect meaningfully with people

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks to Communicate…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This Is Egypt…

NEWS

Communicate Announces ‘Best Places to Work’ for 2023

The inaugural initiative aims to shine a spotlight on the MENA region’s marketing, advertising, and creative industries’ best employers.

NEWS

30 Under 30 2023: Malaika Menon

Account Manager at Impact BBDO Dubai

NEWS

Let’s Talk about the Youth

Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.

NEWS

Netizency’s Social Recap: January 2023 Updates

Social media platforms move as fast as their users. Data and Insights Director, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data