Twenty-five students. Six groups. One Coca-Cola brief. And a jury that included a Coca-Cola global VP, a Publicis CSO, an FP7 McCann ECD, and the Editor-in-Chief…
WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…
The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in partnership with London-based creative agency forpeople, as part of efforts…
Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super Bowl 60…
The partnership will see Coca-Cola Middle East sponsor a few Reverse Vending Machines (RVMs) in key Carrefour locations, serving as an extension to Carrefour's existing recycling…
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