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Coca Cola

Coca-Cola may retain WPP for global media, data and technology business

WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…

NEWS

Sprite unveils refreshed global brand identity

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in partnership with London-based creative agency forpeople, as part of efforts…

NEWS

Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Super Bowl Ad

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super Bowl 60…

NEWS

Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities

The partnership will see Coca-Cola Middle East sponsor a few Reverse Vending Machines (RVMs) in key Carrefour locations, serving as an extension to Carrefour's existing recycling…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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