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Cannes

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS

Carat named Cannes Lions 2026 media network of the year

Dentsu’s global media network Carat has been named Media Network of the Year at the Cannes Lions International Festival of Creativity 2026, one of the advertising…

CANNES-LIONS

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

The $11 billion market the world can’t ignore

The Middle East and North Africa (MENA) advertising market, now estimated at between $9 billion and $12 billion, has entered a decisive phase of global relevance.…

CANNES-LIONS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

FP7McCann Brings Home Seven Lions at Cannes for Regional and Global Brands Including Arla, McDonald’s, Waterstones UK & Testicular Cancer Society

Emerging as the most awarded agency in MENA in terms of Lions and the top-ranking agency of the UAE. 5 global wins in collaboration with MRM…

NEWS

The End of Agency Dependency? Inside Monks.Flow at Cannes

Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing so deeply,…

NEWS

Beyond the Billboard: Saudi’s Disruption of Destination Marketing

A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes Lions, Fahd…

NEWS

The Takeaways From Cannes Lions 2019

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather…

NEWS

HBO And Droga5 Discuss ‘Game Of Thrones’ #FortheThrone Campaign

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing,…

NEWS

“I’m really focused on WPP more than I am on what Martin is doing.”

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and…

NEWS

Cannes is “back to business”: The Diet Coke edition

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only…

NEWS