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BYD

BYD looks to deepen its Gulf presence through technology 

Chinese automotive and technology company BYD is looking to deepen its presence in the Gulf by combining technology, local partnerships and cultural platforms such as football…

INSIGHTS

BYD’s José Miranda: AI can build awareness but culture builds brands

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at…

INSIGHTS

BYD’s next big test isn’t technology. It’s winning hearts

When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…

INSIGHTS

Omnichannel campaign for BYD Shark 6 drives strong purchase intent in UAE, Saudi Arabia

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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