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Branding

Inside Rakbank’s Rebrand: ‘Scale With Soul’ as the New Banking Pitch

Rakbank has unveiled a new brand identity,  its most significant repositioning in over a decade, as the UAE lender looks to differentiate itself in an increasingly…

BRANDS

Back to basics: European CMOs pivot to branding over AI hype for 2026

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority for 2026.…

INSIGHTS

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them…

NEWS

Quirino Malandrino, on brands, branding, and his new course, Masterbranded.

CEO & Chief Advisor, BrandLink Advisors Inc., Quirino Malandrino spoke to Communicate on brands, branding, and his new course, Masterbranded.

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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