Branding - Communicate Online

Branding

Back to basics: European CMOs pivot to branding over AI hype for 2026

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority for 2026.…

INSIGHTS

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them…

NEWS

Quirino Malandrino, on brands, branding, and his new course, Masterbranded.

CEO & Chief Advisor, BrandLink Advisors Inc., Quirino Malandrino spoke to Communicate on brands, branding, and his new course, Masterbranded.

NEWS

MINK BRANDS YULA, THE NEW LOUNGE BAR

Mink brands Yula, a new lounge bar and restaurant located along the vibrant JBR stretch in Dubai.

NEWS

Branded

Don’t Chase, Attract Top Talent with EGC

The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual cycle of…

NEWS

Abu Dhabi Taxis Are Embracing Wrap Advertising

Pyxis Events LLC has partnered with Tawasul Transport to advertise on Abu Dhabi taxis.

NEWS

Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance

The new study was conducted by The Weber Shandwick Collective in partnership with the IPA.

NEWS

COP 28 in Dubai – How Brands Can Start Leading the Conversation Now

By Craig Borthwick, Partner at Lightblue

NEWS

How Cadillac Prepares for an All-Electric Future

Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the "Be Iconic" campaign, the automotive brand's rebranding, and its strategy to stand out in an increasingly crowded…

NEWS