If the agency business were a house, almost every room would currently be under renovation. A very messy one. Clients are moving some of the furniture…
The Heart of Tomorrow is Al-Futtaim’s first-ever Group-wide employer brand, with no models, no scripts, just its own people across Dubai, Riyadh and Singapore. How do…
Al-Futtaim has launched The Heart of Tomorrow, a global employer brand built around employee experiences across its businesses and markets. Developed with McCann Synergy, the platform…
talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…
PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…
For decades, brand building was fundamentally about winning human attention. Brands fought for shelf space, search rankings, advertising real estate and, increasingly, social feeds. The objective…
In a marketing world obsessed with disruption, few brands have the luxury, or the challenge, of thinking in centuries rather than quarters. Henkel Consumer Brands has…
Marketing has spent decades treating age as destiny. Consumers are divided into generations and targeted according to assumptions about what people in their twenties, forties or…
For nearly two decades, the digital marketing playbook revolved around one goal: rank high on Google. Today, that strategy is no longer enough. Consumers are increasingly…
Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…
Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan “Our Pride Is Our Nature” as the centerpiece of…
Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…
UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…
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