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Brand

Every brand has AI. So what’s the new competitive edge?

Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…

INSIGHTS

Saudi reveals National Day 2026 brand identity built around ‘Our Pride Is Our Nature’

Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan “Our Pride Is Our Nature” as the centerpiece of…

NEWS

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS

du wins global accolades for brand, digital transformation efforts

UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Sheikh Hamad, the visionary behind Qatar’s global brand, dies

When Sheikh Hamad bin Khalifa Al Thani took power in Qatar in 1995, the Gulf nation was best known for its vast natural gas reserves. By…

NEWS

When the draft goes live: Unilever job ad leaves internal instructions in public view

Even the world’s biggest marketers are not immune to the occasional copy-and-paste mishap. A LinkedIn job advertisement posted by Unilever for a senior marketing role in…

BRANDS

Research links emotional payoff timing to brand awareness gains

Billion Dollar Boy, a social agency focused on creator marketing, released a research report on Thursday examining the principles behind high-performing creator-led social media content, based…

NEWS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

AI brand recommendations vary, marketers warned on tracking tools

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market research firm SparkToro and AI tracking…

INSIGHTS

du launches new brand campaign focused on human connection

Dubai-based telecom operator du has launched a new brand campaign titled “Bridging the Spaces Between Us”, placing human connection at the heart of its storytelling rather…

NEWS

Return to quality set to reshape advertising strategies in 2026

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of chasing short-term…

NEWS

TUI MAGIC LIFE launches new global brand campaign targeting couples and families

TUI MAGIC LIFE has rolled out a new international marketing campaign titled “Like a vacation, only better!”, aimed at strengthening its brand positioning ahead of the…

NEWS

Buffalo launches multimillion-dollar tourism rebrand to boost national appeal

Buffalo, New York, has unveiled a major new tourism brand and advertising campaign as part of efforts to revitalise its visitor economy and reshape perceptions of…

NEWS
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