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Brand Collaborations

From Tiles to Trends: How Brands Are Selling a Way of Life

A tile is rarely the hero of the story. Until suddenly it is.  Luxury fashion houses now design hotels. Carmakers build ecosystems. Sports brands are becoming…

BRANDS

David Hasselhoff Returns to Lifeguard Duty in Atlantis’ Aquaventure

Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan - Hasselhoff has been spotted all over the…

NEWS

VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME

VML and L'Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.

NEWS

Adidas Launches Limited-Edition Sneaker Collection with Local Pakistani Restaurant

A collaboration between Adidas UAE and the renowned local Pakistani restaurant, Ravi has taken the internet by storm. The mashup includes a limited-edition shoe dedicated to iconic…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Trends
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