May 6, 2024
From Data to Design: How Big Data is Inspiring Creativity in Advertising
By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.
Big Data
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Read moreApril 18, 2021
How Can Brands And Publishers Tackle Data Deprecation?
Forrester Research provides solutions on how to tackle the challenge of data deprecation.
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November 24, 2014
The myths of data privacy
Internet users all over the world are concerned about how organizations are using their personal data. In fact, it’s not uncommon to see…
Read moreSeptember 29, 2014
Reports conflict on Maurice Levy’s departure from Publicis
While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group…
Read moreSeptember 19, 2014
Monty Python, data and the Holy Grail of marketing
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern…
Read moreSeptember 14, 2014
Publicis Groupe and Adobe co-launch Always-On marketing platform
Last week, Publicis Groupe and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and…
