Artificial Intelligence - Communicate Online
Artificial Intelligence

Why your shopping doubts are about to disappear forever

For a long time, shopping has carried a quiet layer of doubt. Consumers have learned to live with it. They compare, second-guess, read reviews, and still…

THE-VIEW

Are deepfakes too real to spot?

By Hadi Khatib Who hasn’t seen AI-Generated deep fakes of famous actors, government officials and other global personalities dressed in weird garb, dancing to a popular…

NEWS

Arab News Editor Warns of ‘Crisis of Truth,’ Urges Journalists to Adapt to AI

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, editor-in-chief of Arab…

NEWS

The End of the Solo Creator? 

In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized, data-driven experiences.…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Burson study pegs global ‘reputation economy’ at $7 trillion

Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy”…

NEWS

Global marketing predictions point to AI-led growth, retail media surge and localised storytelling in the GCC

Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends that are…

NEWS

Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company to becoming…

NEWS

Publicis Groupe marks 100 years with AI-led film celebrating resilience and reinvention

Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the company’s direction…

NEWS

Ad Agency Stocks Seen Turning AI Disruption to Their Advantage

Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn the disruption…

NEWS

Experiential Marketing: 10 consumer trends reshaping the MarTech industry in 2025

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not about louder…

THE-VIEW

Real winners are brands that connect meaningfully with people

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks to Communicate…

NEWS

Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision

By Nikita Matilda Fernandes, Corporate Communications

NEWS

Five Industries Undergoing Transformative Change Due to Ongoing AI Research

Healthcare, aviation, agriculture, education, and energy are the five industries experiencing transformative change through AI.

NEWS
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