Artificial Intelligence

Bots account for 57.5% of web traffic as machines overtake humans, data shows

Automated traffic now accounts for 57.5% of HTML web traffic, surpassing human activity for the first time, according to data shared by Cloudflare CEO Matthew Prince…

INSIGHTS

AI is making more content, not necessarily better marketing: report

Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use into meaningful business value because of fragmented workflows, data-quality…

INSIGHTS

Stagwell launches global media agency under new name

Global marketing network Stagwell has launched Stagwell Media, a global media agency built on its existing Assembly business, as it seeks to offer brands a more…

NEWS

AI is creating more content, but not necessarily better creative work: report

Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…

NEWS

Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

The AI advertising boom is here. But why does so much of it look the same?

Artificial intelligence has made it possible to create advertising campaigns in hours rather than weeks. Brands can now generate images, videos, copy and multiple campaign variations…

INSIGHTS

AI is no longer just a tool—It’s becoming a strategic power: report

Artificial intelligence is increasingly being viewed as strategic infrastructure rather than just a productivity tool, with global conversations shifting towards governance, geopolitical influence, executive leadership and…

NEWS

Agentic AI is reshaping enterprise security, forcing organizations to adapt quickly

Artificial intelligence is entering a new phase. Rather than simply responding to prompts, AI systems are increasingly capable of acting independently with regards to planning, making…

THE-VIEW

Every brand has AI. So what’s the new competitive edge?

Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…

INSIGHTS

Why clear narratives will define the UAE’s next business leaders

Recent months have been a reminder that even the strongest markets are not immune to uncertainty. Shifting global economic conditions and regional geopolitical tensions have forced…

THE-VIEW

AI agents to influence $3.35 trillion in consumer spending by 2030: study

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

97% of marketers use AI, yet most consumers still prefer human-made ads

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…

INSIGHTS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

NEWS

Trends

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