Artificial Intelligence - Communicate Online
Artificial Intelligence

AI is no longer just a tool—It’s becoming a strategic power: report

Artificial intelligence is increasingly being viewed as strategic infrastructure rather than just a productivity tool, with global conversations shifting towards governance, geopolitical influence, executive leadership and…

NEWS

Agentic AI is reshaping enterprise security, forcing organizations to adapt quickly

Artificial intelligence is entering a new phase. Rather than simply responding to prompts, AI systems are increasingly capable of acting independently with regards to planning, making…

THE-VIEW

Every brand has AI. So what’s the new competitive edge?

Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…

INSIGHTS

Why clear narratives will define the UAE’s next business leaders

Recent months have been a reminder that even the strongest markets are not immune to uncertainty. Shifting global economic conditions and regional geopolitical tensions have forced…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI agents to influence $3.35 trillion in consumer spending by 2030: study 

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

97% of marketers use AI, yet most consumers still prefer human-made ads

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…

INSIGHTS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

NEWS

ICCO report highlights growing role of strategic consulting, AI in PR industry

Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…

NEWS

Global firms use AI at Indian hubs to bring more ad work in-house: report

Global companies are increasingly using artificial intelligence (AI) at their India-based capability centres to bring more advertising and creative work in-house, reducing reliance on external agencies…

NEWS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS

Why your shopping doubts are about to disappear forever

For a long time, shopping has carried a quiet layer of doubt. Consumers have learned to live with it. They compare, second-guess, read reviews, and still…

THE-VIEW
Trends
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