KFC Arabia has turned the temporary disappearance of its popular cheddar sauce, Chedrawi, into a viral AI-powered social media campaign that has generated millions of views…
Worldwide spending on artificial intelligence is projected to rise 47% year over year to $2.59 trillion in 2026, according to research and advisory firm Gartner, as…
YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…
Qiddiya Investment Company and Google Cloud announced an expanded partnership on Monday to build the digital infrastructure for Qiddiya City, one of the world’s largest entertainment…
Companies that fail to build people-centered artificial intelligence strategies risk losing their best AI talent by 2027 to competitors prioritizing workforce enablement, according to new research…
Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…
As the global advertising industry prepares for this year’s edition of the Cannes Lions International Festival of Creativity, one of the festival’s most consequential decisions is…
Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…
The National Media Authority has launched a nationwide campaign to raise awareness of media content standards as the rapid growth of digital platforms and generative artificial…
Google is set to host Google Marketing Live 2026 on May 20, with keynote sessions from Vidhya Srinivasan and Philipp Schindler, as the tech giant deepens…
The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…
Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…
Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…
