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Bots account for 57.5% of web traffic as machines overtake humans, data shows

Automated traffic now accounts for 57.5% of HTML web traffic, surpassing human activity for the first time, according to data shared by Cloudflare CEO Matthew Prince…

INSIGHTS

MENA stands out as AI jobs optimists outnumber pessimists, study finds

People in the Middle East and North Africa (MENA) are significantly more optimistic than their counterparts in Europe and North America about artificial intelligence creating jobs,…

INSIGHTS

Lenskart draws 30,000 participants with Snapscore-inspired campaign

Lenskart’s Score Your Frame campaign attracted more than 30,000 participants across the region by building an eyewear activation around Snapscore, a metric associated with users’ activity…

NEWS

UAE SME spending on AI rises fivefold as advertising falls

Spending on artificial intelligence by businesses using Pemo’s expense management platform rose about fivefold in the third quarter from a year earlier, while advertising expenditure fell…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Meta’s new terms allow it to crawl advertisers’ websites for AI training

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to advertisers’ products, with the changes set…

NEWS

$137 million spent on AI political ads ahead of US midterms; only 27% carry disclaimers

Political campaigns and groups in the United States have spent more than $137 million on advertisements created at least partly using artificial intelligence (AI) ahead of…

INSIGHTS

CNN announces multi-year AI partnership with Google

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help audiences discover and engage with its journalism. Under the…

NEWS

Five trends agencies should not underestimate as they plan for 2030

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the rise of trust, the…

INSIGHTS

Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

Havas’ Oliver Elobeid: “People are not chasing title bumps”

When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…

AGENCIES

Anthropic offers Blackstone returns above 10% to finance AI chip deal: report

Anthropic has offered investment firm Blackstone a return of more than 10% to help finance a $60 billion debt package for purchasing advanced artificial intelligence (AI)…

NEWS

AI is changing how travellers choose destinations, tourism leaders say

Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…

COMMUNICATE-AI-HUB

UAE shoppers turn to AI for deals but hesitate to let it make purchases

Nearly six in 10 UAE adults (59%) are likely to shop during the 2026 Dubai Shopping Festival (DSF), with many planning to use artificial intelligence to…

INSIGHTS
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