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Luma AI to Launch Full Arabic Interface for Its Creative Platform

Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…

NEWS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

AI is rewriting advertising in the GCC — but humans still hold the creative advantage

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…

INSIGHTS

AI in the Marketing Workplace

By Samuel Moore Marketing teams can save time and improve creativity by using AI tools such as ChatGPT and image generators to develop campaign ideas, draft…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI is becoming the newsroom’s second pair of hands across GCC and APAC

Artificial intelligence is rapidly finding its place inside newsrooms across Asia-Pacific and the Gulf, but the most significant change is not necessarily the replacement of journalists.…

INSIGHTS

AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…

NEWS

Meta explores end-to-end AI-powered advertising

Meta is reportedly developing AI tools that could automate much of the advertising process, potentially allowing brands to create complete campaigns using little more than a…

NEWS

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

Brand building in the age of AI: when the algorithm becomes the customer

For decades, brand building was fundamentally about winning human attention. Brands fought for shelf space, search rankings, advertising real estate and, increasingly, social feeds. The objective…

INSIGHTS

AI is taking over MENA’s creator economy — and it’s just getting started

AI adoption among creators is no longer an experiment. Across the global creator economy, artificial intelligence is becoming part of the everyday production stack, helping creators…

INSIGHTS

Could WhatsApp become the UAE’s new front office?

In the UAE, WhatsApp already sits at the centre of everyday business. Customers use it to ask about products, confirm appointments, follow up on orders and…

THE-VIEW

Beyond the Click: How AI Redefined Visibility

For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…

THE-VIEW
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