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Advertising

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Snapchat campaigns deliver lower costs across marketing funnel

Snap Inc. and Publicis Media Middle East released a joint whitepaper on Monday examining Snapchat’s advertising performance across major brands in the Middle East and North…

NEWS

Publicis acquires LiveRamp in all-cash deal valued at $2.2 billion

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…

NEWS

The Cannes Lions AI decision that could change advertising forever

As the global advertising industry prepares for this year’s edition of the Cannes Lions International Festival of Creativity, one of the festival’s most consequential decisions is…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Identity: The connective layer MENA programmatic is still missing

With continued growth in data-driven advertising, identity remains one of the key challenges across the programmatic ecosystem in the region. While there is currently no single…

THE-VIEW

Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

Scaling social creativity without sacrificing human connection

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…

INSIGHTS

Saudi Arabia’s television and video market becomes prime growth arena for advertisers

Saudi Arabia’s television and video market is rapidly evolving into one of the region’s most valuable platforms for advertisers, brands and media owners, as audiences increasingly…

INSIGHTS

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS

OpenAI eyes $100bn ad business by 2030 as AI platforms race for revenue scale

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market estimates – earlier reported by Axios—intensifying debate across…

INSIGHTS

Traditional ad agency model ‘broken’ or nearing collapse, says Basis report

A new industry report by advertising technology company Basis has found that 87% of agency professionals believe the traditional agency model is either already broken or…

NEWS

Mada Media, Hills Advertising partner to expand Dubai’s premium OOH network

Dubai’s out-of-home (OOH) advertising sector is set for further digital expansion after Mada Media signed a strategic agreement with Hills Advertising to manage premium advertising assets…

NEWS

CPG’s search for instant omnichannel gratification

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…

CPG-FMCG
Trends
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