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Advertising

Gulf businesses favour Arabic advertising despite English brand names, data shows

Gulf businesses are overwhelmingly choosing Arabic over English for their advertising, even when their brand names are written in English, according to new data from AI…

INSIGHTS

My Week In Adland And The Crazy Brilliant Misfits We Lost

The talent problem in our industry isn’t money. It’s that advertising has become boring and totally useless. When I started my career, if you were brilliant,…

THE-VIEW

Meta’s new terms allow it to crawl advertisers’ websites for AI training

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to advertisers’ products, with the changes set…

NEWS

25 Students, One Coca-Cola Brief: Inside RAY’s First Graduation

Twenty-five students. Six groups. One Coca-Cola brief. And a jury that included a Coca-Cola global VP, a Publicis CSO, an FP7 McCann ECD, and the Editor-in-Chief…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Inside Snoonu’s high-intent advertising bet

Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super app is betting big on commerce media, and…

INSIGHTS

Report: Big brands spend smaller revenue shares on advertising

The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…

BRANDS

Dubai Media expands its advertising offer through gaming and creator partnerships

Dubai Media has partnered with Livewire to expand its advertising offering in the UAE, combining gaming technology, in-game media, creator collaborations and interactive experiences with its…

NEWS

When demand drops, there’s nothing left to harvest

Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…

INSIGHTS

The great ad spend shift: What is redefining global and regional advertising?

The global advertising market entered 2026 facing a strange paradox. On one hand, marketers are navigating severe geopolitical instability, persistent inflation, supply chain disruptions, trade restrictions,…

INSIGHTS

Can AI replace advertising agencies? Marketing leaders explain what still matters

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…

COMMUNICATE-AI-HUB

81% of advertisers fail to reach new audiences despite rising budgets: study

Advertisers are increasing their budgets to attract new audiences, but 81% are failing to reach people beyond the audience segments they already target, according to a…

NEWS

Elevision launches two digital advertising screens at Dubai Design District

Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design District (d3), expanding its advertising network across the…

NEWS

More than half of advertising strategists fear AI could replace them: report

Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…

INSIGHTS
Trends
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