Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…
Netflix has entered a new phase of growth after reporting a 13% increase in revenue, with the streaming giant focusing on long-term expansion rather than maximising…
Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…
In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…
If there was one thing Cannes Lions 2026 proved, it’s that the world’s biggest advertising festival is no longer just about advertising. Yes, there were yacht…
We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…
Should you still spend an obscene amount of money and attend Cannes Lions? Definitely if you want to declare residency inside the warm and cozy rectal…
The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…
Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach…
As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…
For decades, the advertising industry treated a Cannes Lions trophy as shorthand for marketing success. Winning meant a campaign had not only impressed peers creatively but…
Interview with Sebastien Boutebel, Chief Creative Officer at Saatchi & Saatchi, who argues that MENA’s advertising and marketing industry is not experiencing a traditional recovery but…
SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…
