Advertising Agency

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

Dana Sarkis isn’t rebranding Hearts & Science and she’s betting on what comes next

Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…

AGENCIES

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

The Growth Story Has Changed. Has Your Agency Model?

By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…

AGENCIES

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

What does the Future of Commerce Entail?

From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.

NEWS

Krispy Kreme MENA Chooses Grey Dubai as their Strategy and Creative Agency

The Dubai office of Grey, based in Media City, announced their latest client win.

NEWS

Leo Burnett Secures PUMA Account for the Middle East

Leo Burnett MEA, an advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s sports brands, covering…

NEWS

Let’s Talk about the Youth

Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.

NEWS

Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai

Hypermedia – a subsidiary of W Group - has been awarded Exclusive Out-Of-Home (OOH) advertising media rights for the coming 10 years for Expo City.

NEWS

WARC Marketer’s Toolkit 2023: The Future of Media

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is a guide…

NEWS