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What does the Future of Commerce Entail?

From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.

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Krispy Kreme MENA Chooses Grey Dubai as their Strategy and Creative Agency

The Dubai office of Grey, based in Media City, announced their latest client win.

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Leo Burnett Secures PUMA Account for the Middle East

Leo Burnett MEA, an advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s sports brands, covering…

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Let’s Talk about the Youth

Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai

Hypermedia – a subsidiary of W Group - has been awarded Exclusive Out-Of-Home (OOH) advertising media rights for the coming 10 years for Expo City.

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WARC Marketer’s Toolkit 2023: The Future of Media

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is a guide…

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Communiquestion: Poison for the Soul

We asked the industry: What is the most toxic thing that can happen in a workplace?

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Managing People in a Demanding Business Landscape

Joumana Hathout, GM of People and Culture at OMG, explains the challenges and solutions to maintaining a happy and productive workforce. 

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Building Company Culture in a Hybrid World

By Sara Paye, Communications, Culture and Engagement Manager at Dentsu MENA

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TBWARaad Named The Most Innovative Company in Advertising of 2022 by Fast Company Middle East

The list honors groundbreaking businesses that are making a profound impact on industry and culture.

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Great Expectations: Can You Meet Them?

In an increasing race for talent and with rising employee expectations, Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains how organizations can stand out…

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“The Happier You Are, the Better Work You Do”

Oliver El Obeid, Head of HR at Havas Middle East, explains how the group strives to protect its teams’ well-being and why the role of HR…

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Embracing a Hands-On Approach

Colin Farmer, Vice President Business & Talent Development MEAP at Impact BBDO, explains how his network is coping with a transforming job environment and work culture.

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