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Saudi Arabia’s AI power move: HUMAIN, Accenture join forces to transform Govt and business

Saudi Arabia’s AI ambitions received a major boost as HUMAIN, a Public Investment Fund-backed AI company, announced a strategic collaboration with Accenture to accelerate artificial intelligence…

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TMW appoints Jasmin Kocur as Group Strategy Director to strengthen earned offering

TMW, part of Accenture Song, has appointed Jasmin Kocur as Group Strategy Director as it expands its earned-first capabilities. Kocur joins from TBWA\Media Arts Lab and…

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Accenture’s Annual Life Trends Forecasts a Decade of Continued Transformative Change

In its 17th year, Accenture's report identifies five global macro trends and provides guidance for businesses.

NEWS

A Life-Centric Approach to Transforming Sustainability from Within

By David Fregonas, Accenture Song Lead across Middle East.

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Thriving on Passion and Challenge

Samar Al Amro, Director of Corporate Services & Sustainability at Accenture Middle East has been featured as one of Communicate's Women to Watch for 2023. 

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Everything Brands Need to Know about Metaverse Marketing

Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers & brands can give a direction to their curiosity about the world of Metaverse.

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Accenture Report: Organizations in MENA to Become ‘Future-Ready’ in the Next Three Years

A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the profitability of…

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Accenture’s Fjord Trends 2022 Explore Human Behaviors in the Post Pandemic Era

In its 15th year, Accenture’s Fjord Trends report investigates characteristics of human behavior that will affect the culture and work ethics of businesses this year.

NEWS

Companies in MEA Need to Overcome Barriers to Unlock Value of 5G

A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and ability to…

NEWS

L’Oréal Taps Accenture to Reimagine Consumer Experiences

L'Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a…

NEWS

Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models

TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.

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David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive Lead - Middle East, to learn more about the company’s recent shift in operations to the cloud.

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TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

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