Global professional services company Accenture has appointed Sandra Atallah as its Managing Director, Marketing & Communications Lead for the Middle East and Africa region.
In her new role, Atallah will lead Accenture’s regional marketing and communications strategy across its businesses, services and industry groups. She will oversee brand development, growth-focused marketing initiatives, executive positioning, thought leadership, strategic partnerships, and both internal and external communications across the region.
Atallah brings nearly two decades of experience in marketing, communications and brand-building across global agency networks and corporate leadership roles. Throughout her career, she has worked with leading international brands including Emirates, PepsiCo, Unilever, Mars, Orange and Majid Al Futtaim.
Since joining Accenture, she has played a key role in advancing strategic marketing and communications programmes, including executive engagement initiatives, major partnerships and thought-leadership platforms. Her work has also supported collaborations such as the Accenture-HUMAIN partnership and engagement with the Future Investment Initiative, helping strengthen the company’s positioning around artificial intelligence, innovation and business reinvention.
Before joining Accenture, Atallah held senior leadership positions at AlMeswak Medical Group, Ogilvy, IMPACT BBDO, Wunderman Thompson and Young & Rubicam.
She holds a Bachelor of Business Administration in Marketing from American University of Beirut and has completed executive education programmes at MIT Professional Education, Stanford University and London Business School, with a focus on artificial intelligence, innovation, leadership and organizational transformation.
Atallah is widely recognized for her expertise in brand transformation, strategic communications and team leadership, helping organizations drive growth and strengthen their market presence in an increasingly AI-driven business environment.
